By Bruce Milne, EVP, Socialware LinkedIn recently launched their new LinkedIn Sales Navigator. This enhanced version is a standalone product that sales professionals—like financial advisors—can use on their desktop to mine the invaluable data available from LinkedIn’s more than 300 … Read more
By Joyce Sullivan, VP of Professional Services, Socialware I recently came across an article titled, “Advisors ‘Struggling’ to Get Most Out Of Social Media as Its Popularity Grows,” which outlined findings from American Century’s fifth annual Financial Professionals Social Media … Read more
By James Wommack, Product Management LinkedIn has always been the go-to source for information about a potential job candidate’s work history or a prospect’s title and job function. But in the last year, LinkedIn has started offering more information like … Read more
Financial Advisors: Don’t Forget the Next Generation Theresa Daneman, one of Socialware’s Professional Services team members, has more than 15 years experience working in financial services, including time spent as a financial advisor. In this recent FTF article, she provides … Read more
By Ken Naumann Geoffrey Moore’s book Crossing the Chasm can be found on the desks of nearly every high-tech marketer. In the book, Moore describes in detail the typical technology adoption cycle–from the “Innovators” that help define a market all … Read more
Socialware provides industry-leading software and services for organizations to securely and compliantly market through social media, and to generate business through relationships with customers and prospects on Facebook, LinkedIn, and Twitter. Socialware is a trusted technology partner to over 160 of the leading businesses in the US.