Social Media Listening Goes Beyond Monitoring for Brand to Providing Relationship Insights
AUSTIN, TX, Oct 16, 2012 (MARKETWIRE via COMTEX) — Socialware, the leading social business solution provider for financial services, today announced a new listening platform that gives financial professionals the unprecedented ability to identify significant events in the lives of their social network connections. Customized alerts consolidate feedback from across professionals’ existing networks to inform them of relevant updates that represent opportunities to interact with a client, prospect or partner.
“The success of an advisor can be measured by the number and quality of relationships they’ve built, and financial firms rely on their advisors to drive and retain business through those trusted relationships,” said Chad Bockius, CEO of Socialware. “Advisors need a way to manage one-on-one relationships efficiently and at scale. We are the only solution in the market that provides social marketing, listening, compliance and measurement in one place, allowing professionals to unlock the full business value of their social networks.”
According to the LIMRA research, 69 percent of people rollover 401(k)s within 12 months of a job change(1). LIMRA also found that 68 percent of recently married couples and 73 percent of new parents shopping for life insurance buy(2). These types of updates are critical, as research by CEB TowerGroup analysts shows that new clients are nearly three times more likely to be loyal to their advisors when those advisors help the clients with a life event(3).
By integrating Socialware’s listening capabilities with their overall marketing and engagement activities, professionals can bridge from social activity to social relationship management. When professionals are given the means to also track and measure effectiveness of social activity, they gain insight into the most relevant ways to share what matters most to their network connections at the right time.
Ameriprise Financial participated in a beta rollout of the new platform. “Social networking is an increasingly important strategy used by our advisors to identify potential clients and engage with current ones,” said Jon Pauley, Senior Vice President, Interactive Strategy & Marketing at Ameriprise Financial. “Socialware essentially provides an automated social ‘to do’ list for our advisors, alerting them to only relevant updates and recommending action. It eliminates the time and resource burden of manually combing through the network feeds every day.”
Socialware provides industry-leading social media strategy expertise, software technology, and success programs for financial professionals to identify new prospects and strengthen existing business relationships via Facebook, LinkedIn, and Twitter. Working with 125+ asset management, broker dealer, insurance, and wealth management firms to implement effective and compliant social media practices, Socialware is a trusted social business management partner. Socialware was named an innovative company to watch by leading analyst firm IDC, a Facebook(R) Preferred Marketing Developer, and 2012 Computerworld Honors Laureate. You can learn more about Socialware at socialwarecom.wpengine.com , on Twitter (@Socialware), and through the Socialware blog: http://blog.socialware.com .
(1) Opportunities in the Rollover Market: Employee Perspective, LIMRA (2009) (2) To Shop or Not to Shop for Life Insurance: Turning Shoppers Into Buyers, LIMRA (2011) (3) CEB TowerGroup, High-Net-Worth Client Experience Survey, CEB, 2011